Pay by Bank (FR)
Pay by Bank in France is an emerging payment method that leverages direct account-to-account transfers, providing a secure, instant, and cost-effective alternative to traditional card payments. While 28% of consumers are already familiar with the service, this signals early-stage adoption with high growth potential as the country advances its open banking infrastructure. Recent regulations under PSD2 have laid the groundwork for wider adoption, ensuring enhanced security and interoperability.
speed
Reasons for Popularity
Market Readiness:The growth of mobile-first consumers and e-commerce has created a demand for faster, more seamless payment methods, which Pay by Bank satisfies
Scalability: High smartphone penetration and mobile banking adoption pave the way for scalability
Cost-Effective Alternative for Merchants and Consumers: Transactions eliminate intermediary fees, benefiting businesses through lower costs and improved cash flow with instant settlements. Consumers enjoy direct payments without needing card details, boosting trust and ease of use
