OVO
OVO is one of Indonesia’s major digital wallets, used for mobile payments, merchant transactions, transfers, rewards and online services. It is widely recognized in Indonesia’s consumer payment ecosystem and is commonly used alongside QRIS-based payments. For businesses targeting Indonesian consumers, OVO provides access to wallet users who prefer mobile-first checkout and app-based payment experiences.
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Reasons for Popularity
OVO enables users to carry out digital payment transactions even if they don't own a bank account
OVO is available in 90% of Indonesia's shopping malls and is accepted at over 500,000 merchants, making it a dominant player in both offline retail and e-commerce
OVO's partnerships with Grab and leading Indonesian e-commerce platform Tokopedia have significantly boosted its user base
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