Kaspi
Kaspi is Kazakhstan’s leading financial super app, combining payments, marketplace, fintech services and merchant tools in one consumer ecosystem. Users rely on Kaspi for transfers, QR payments, shopping, bill payments and everyday financial services. Kaspi.kz reported payments TPV of ₸11.35 trillion in Q1 2026, reflecting the scale of its payment platform. For businesses entering Kazakhstan, Kaspi is one of the most important local payment ecosystems to support.
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Reasons for Popularity
User Engagement: The platform has achieved high levels of user engagement, with an average of 71 transactions per active consumer per month. This frequent interaction fosters loyalty and increases the likelihood of cross-selling additional services
Merchant Onboarding: The rapid growth of merchant partnerships is notable, with over 485,000 active merchants onboarded by early 2024
Innovative Features: Kaspi Pay offers several innovative features such as mobile POS systems, remote payment options, and instant invoicing. These tools not only enhance convenience for users but also attract new merchants looking to streamline their payment processes
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