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NayaPay
The first E-money Institution in Pakistan NayaPay provides a digital wallet that allows users to send and receive money, pay bills, and make online purchases using a Visa debit card. It focuses on seamless user experiences and financial inclusion, offering services like peer-to-peer transfers and merchant payments.
Method
NayaPay
LPM Market Share
n/a
Payments
Yes
Refunds
Yes - full and partial refunds (automated)
Type
E-wallet
Local Card Scheme
Users
2M
Disbursements
No
No
Chargebacks
No
Authorization currency
RKS
Authorization
speed
speed
Instant
Recurring
No
No
Reasons for Popularity
Mobile-First Approach: NayaPay utilizes a chat-led platform similar to WeChat Pay and AliPay, targeting Pakistan’s large mobile-first youth population
NayaPay aims to provide financial services to small merchants who are often excluded from traditional banking systems. It allows merchants to accept various payment methods through a simple link-sharing process
