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Easypaisa

Launched in 2009 by Telenor Microfinance Bank, Easypaisa was Pakistan's first mobile financial service app. It provides services such as money transfers, bill payments, mobile top-ups, and savings plans, accessible through a user-friendly mobile application. Easypaisa has a vast agent network, facilitating financial inclusion across the country.

Method
Easypaisa
LPM Market Share
n/a
Payments
Yes
Refunds
Yes - full and partial refunds (automated)
Type
E-wallet
Local Card Scheme
Users
11M
Disbursements
No
No
Chargebacks
$25.00
Authorization currency
RKS
Authorization
speed
Instant
Recurring
No
No

Reasons for Popularity

Extensive Network: Easypaisa has a network of over 180,000 registered agents across the country

Financial Inclusion: Easypaisa has brought financial services to the unbanked population of Pakistan, particularly in low-income groups and remote areas where traditional banks are reluctant to establish branches

Digital Lifestyle Solution: Easypaisa offers customers a complete digital lifestyle solution with over 50 use cases or digital payments services available on the platform, including digital lending, savings, and insurance products