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Vietnam

Vietnam

Vietnam
Top e-commerce industries
24.7%
Electronics
18.5%
Hobby & Leisure
19.6%
Fashion
Furniture & Homeware
Care Products
DIY
Grocery
Hanoi
Capital
105.8M
Population
+7
Time Zone (GMT)
VND ₫
Currency
Vietnamese dong
$203.1B
Transactions
value in 2028
19%
CAGR
of Digital Payments
during 2025-2028

Popularity of e-commerce payment methods

Bank Transfer
20%
Buy Now Pay Later
1%
Cash-in
17%
Credit Cards
17%
Debit Cards & Prepaid Cards
9%
E-wallet
36%
Mobile Money
36%
Others
1%

Extend your reach

A NAPAS card is a type of domestic payment card issued by banks in Vietnam, facilitated by the National Payment Corporation of Vietnam (NAPAS). NAPAS offers several types of cards, including debit, credit, and prepaid cards. These cards allow users to make transactions within Vietnam, including purchases at POS terminals, online payments, and cash withdrawals at ATMs

Method
NAPAS
LPM Market Share
n/a
Payments
Yes
Refunds
Yes - full and partial refunds (automated)
Type
Local Card Scheme
Local Card Scheme
Users
110M
Disbursements
No
No
Chargebacks
$25.00
Authorization currency
VND
Authorization
speed
Instant
Recurring
No
No

Reasons for Popularity

Convenience: NAPAS cards are widely accepted across Vietnam, with over 300,000 payment terminals and e-commerce platforms supporting them

Accessibility: NAPAS cards can be used for interbank transfers and withdrawals

National Payment Infrastructure: Napas has played a key role in developing a robust payment infrastructure within Vietnam.

ZaloPay is a popular mobile payment app in Vietnam, launched in 2016. It is built on top of Zalo, Vietnam's most popular messaging app, which was launched in 2012. ZaloPay offers a range of services including online shopping, bill payments, money transfers, and donations.

Method
ZaloPay
LPM Market Share
Payments
Yes
Refunds
Yes - full refunds only
Type
E-wallet
Local Card Scheme
Users
15M
Disbursements
No
No
Chargebacks
$25.00
Authorization currency
VND
Authorization
speed
Instant
Recurring
No
No

Reasons for Popularity

Convenience and Familiarity: Being integrated with the widely used Zalo messaging app, it offers convenience and trust to users who are already familiar with the platform

Market Need: In a country where many are unbanked and few have credit cards, ZaloPay fills a significant gap by offering digital payment solutions

Wide Range of Services: It provides a variety of services such as bill payments, money transfers, and online shopping, making it a versatile payment solution

VietQR is a payment system that utilizes QR codes for electronic transactions, providing a unified platform for QR-based payments and transfers in Vietnam. It operates through the NAPAS network and member banks, offering a convenient and secure way to conduct cashless transactions. The VietQR API allows businesses to integrate QR code payment services into their systems, enabling features like transaction management, automatic notifications, and real-time cash flow reports

Method
VietQR
LPM Market Share
n/a
Payments
Yes
Refunds
Yes - full and partial refunds (automated)
Type
Bank Transfer
Local Card Scheme
Users
40M
Disbursements
No
No
Chargebacks
$25.00
Authorization currency
VND
Authorization
speed
Instant
Recurring
No
No

Reasons for Popularity

Convenience: VietQR allows users to make cashless transactions quickly and easily by simply scanning a QR code

Integration with Multiple Banks: It allows users to make payments through various banks and e-wallets, enhancing accessibility

Cross-Border Payments: The launch of cross-border QR code payments between Vietnam and Thailand has further increased its appeal by facilitating international transaction