.avif)
Philippines
.avif)
during 2025-2028
Popularity of e-commerce payment methods
Extend your reach
GCash is a popular e-wallet in the Philippines which is widely used by customers to send or receive funds, pay bills and shop online.
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Reasons for Popularity
GCash has a user-friendly mobile app that's accessible to most Filipinos with smartphones
GCash is accepted at a vast network of merchants (400+ billers), from major retailers and restaurants to smaller businesses and even street vendors
GCash allows people without traditional bank accounts to participate in the digital economy, making financial services accessible to a wider population. In partnership with CIMB allow to open a savings account with no initial deposit
GCash enables users to stretch their budgets with GCredit based on users’ GScore
GrabPay is a digital wallet offered by Grab. GrabPay simplifies everyday transactions by seamlessly integrating payments into Grab’s ecosystem, allowing users to make cashless payments for Grab services (e.g., rides, food delivery), as well as for online and in-store purchases with other third-party businesses
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Reasons for Popularity
Broad adoption due to convenience and low cost of services, including embedded payments of GrabPay
Embedded in-app services including everyday use cases like transportation, food delivery, and online shopping
Rewards and promotions within the app, e.g. users may earn GrabRewards pointsGrab wallet can be topped up through grab drivers during a ride
Maya is a popular e-wallet. It offers a widely used payment solution with a user-friendly payment process in the Philippines.
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Reasons for Popularity
Maya offers digital payments, money transfers, bill payments, investments, and online shopping—no cash needed
Maya is widely accepted by various merchants, online platforms, and establishments in the Philippines
As a licensed bank, Maya combines digital convenience with the security of regulated financial services
Maya offers a stunning 14% interest p.a., much higher than market average of 4%
InstaPay QR is a key feature of InstaPay, a real-time electronic fund transfer service in the Philippines. This system streamlines bank transfers between banks and e-wallets through a standardized QR code. By simplifying transactions, InstaPay QR delivers a seamless payment experience for both businesses and consumers, driving convenience and fostering greater financial inclusion across the country
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Reasons for Popularity
InstaPay provides a simplified address “IPA” for transfers instead of using account number, making it ideal for urgent transactions
Anyone with a Peso bank account or e-wallet is eligible to use InstaPay
The Central Bank of the Philippines (Bangko Sentral ng Pilipinas) is actively promoting InstaPay as a key step toward building a more inclusive and cashless society. Its efforts have made InstaPay an essential tool for enabling seamless, real-time digital transactions for millions across the country
Pay by Bank (BPI, UBP, BDO, Metrobank, LandBank, RCBC) or Virtual Accounts in the Philippines are ad-hoc bank account details to receive bank payments to real bank accounts without sharing the underlying bank details. Each bank has their own system of creating and managing VAs.
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Reasons for Popularity
Personalized, streamlined, and innovative financial services, offering customers a more convenient and efficient experience
Collaboration and partnerships between traditional banks and fintech firms, fostering a more competitive and diverse financial ecosystem
Access to a wider range of financial products
Government and regulatory support for open banking initiatives
Coins.ph is a versatile digital wallet and cryptocurrency exchange widely used in the Philippines. It allows individuals—from beginners to seasoned traders—to buy, send, and receive cryptocurrencies, pay bills, and purchase mobile load seamlessly.
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Reasons for Popularity
Accessibility: The app targets the unbanked demographic, allowing users without bank accounts to access essential financial services directly from their smartphones
Comprehensive Services: Coins.ph offers a wide range of functionalities, including cryptocurrency management (supporting over 90 cryptocurrencies), bill payments for more than 120 types of bills, cash-in and cash-out services through an extensive network of over 33,000 partner locations nationwide
Regulatory Compliance: Coins.ph is licensed by the Bangko Sentral ng Pilipinas (BSP) as both a Virtual Currency and Electronic Money Issuer
Innovative Technology: Utilizing blockchain technology allows for instant cross-border transactions and contributes to the overall efficiency of the service
