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Pakistan

Pakistan

Pakistan
Top e-commerce industries
23.1%
Electronics
22%
Hobby & Leisure
18.3%
Fashion
Furniture & Homeware
Care Products
DIY
Grocery
Islamabad
Capital
252.3M
Population
+5
Time Zone (GMT)
PKR (Rs)
Currency
Pakustani Rupee
$89.0B
Transactions
value in 2028
25.2%
CAGR
of Digital Payments
during 2025-2028

Popularity of e-commerce payment methods

Bank Transfer
58%
Buy Now Pay Later
1%
Cash-in
94%
Credit Cards
8%
Debit Cards & Prepaid Cards
67%
E-wallet
10%
Mobile Money
10%
Others
1%

Extend your reach

Local banks in Pakistan, such as Habib Bank Limited (HBL), United Bank Limited (UBL), Faisal bank, Alfalah, and Meezan Bank play a crucial role in enhancing the digital payment ecosystem. Their contributions are multifaceted, focusing on innovation, security, and customer engagement.

Method
Bank Transfer (PK)
LPM Market Share
10%
Payments
Yes
Refunds
Yes - full & partial refunds (manual)
Type
Bank Transfer
Local Card Scheme
Users
25M
Disbursements
Yes
Yes
Chargebacks
$25.00
Authorization currency
RKS
Authorization
speed
Instant
Recurring
No
No

Reasons for Popularity

HBL has launched its mobile application, "HBL Mobile," which offers features like instant fund transfers and online account opening. With over 2 million registered users, it significantly contributes to the digital banking landscape by providing user-friendly services tailored to customer needs.

UBL's "UBL Digital App" provides a seamless online banking experience for over a million users. The bank has integrated features like biometric authentication and an AI-powered chatbot for customer support, enhancing user experience and security.These banks focus on ethical banking practices and adheres strictly to Islamic laws, which resonates with financially conscious customers

JazzCash is a mobile app and digital payment service in Pakistan. It is a combined offering from the Jazz mobile network and its subsidiary, Mobilink Microfinance Bank.

Method
JazzCash
LPM Market Share
n/a
Payments
Yes
Refunds
Yes - full and partial refunds (automated)
Type
E-wallet
Local Card Scheme
Users
16.5M
Disbursements
No
No
Chargebacks
USD 25.00
Authorization currency
RKS
Authorization
speed
Instant
Recurring
No
No

Reasons for Popularity

Extensive Network: JazzCash has a widespread network of over 300,000 locations accepting QR codes and is supported by over 80,000 retail outlets and merchants nationwide

Launched in 2009 by Telenor Microfinance Bank, Easypaisa was Pakistan's first mobile financial service app. It provides services such as money transfers, bill payments, mobile top-ups, and savings plans, accessible through a user-friendly mobile application. Easypaisa has a vast agent network, facilitating financial inclusion across the country.

Method
Easypaisa
LPM Market Share
n/a
Payments
Yes
Refunds
Yes - full and partial refunds (automated)
Type
E-wallet
Local Card Scheme
Users
11M
Disbursements
No
No
Chargebacks
$25.00
Authorization currency
RKS
Authorization
speed
Instant
Recurring
No
No

Reasons for Popularity

Extensive Network: Easypaisa has a network of over 180,000 registered agents across the country

Financial Inclusion: Easypaisa has brought financial services to the unbanked population of Pakistan, particularly in low-income groups and remote areas where traditional banks are reluctant to establish branches

Digital Lifestyle Solution: Easypaisa offers customers a complete digital lifestyle solution with over 50 use cases or digital payments services available on the platform, including digital lending, savings, and insurance products

Launched by Ufone, UPaisa provides mobile financial services such as money transfers, bill payments, and mobile top-ups. It leverages Ufone's telecom infrastructure to offer accessible financial services to its users.

Method
UPaisa
LPM Market Share
n/a
Payments
Yes
Refunds
Yes - full and partial refunds (automated)
Type
E-wallet
Local Card Scheme
Users
2.7M
Disbursements
No
No
Chargebacks
$25.00
Authorization currency
RKS
Authorization
speed
Instant
Recurring
No
No

Reasons for Popularity

Partnerships Upaisa has partnered with organizations such as Daewoo Express, allowing customers to book and purchase bus tickets from any Ufone Service Center

Zindigi is a digital banking application launched in Pakistan by JS Bank. Since its launch in January 2022, Zindigi has quickly gained popularity and is now among the top five most downloaded financial apps in Pakistan.

Method
Zindigi
LPM Market Share
n/a
Payments
Yes
Refunds
Yes - full and partial refunds (automated)
Type
E-wallet
Local Card Scheme
Users
n/a
Disbursements
No
No
Chargebacks
$25.00
Authorization currency
RKS
Authorization
speed
Instant
Recurring
No
No

Reasons for Popularity

Customizable user experience Zindigi provides Pakistan's first customizable digital experience, which has attracted millions of customers who appreciate its unique interface

Innovative features Zindigi provides real financial use cases, such as mutual fund investments and in-app stock trading, along with everyday payment options

The first E-money Institution in Pakistan NayaPay provides a digital wallet that allows users to send and receive money, pay bills, and make online purchases using a Visa debit card. It focuses on seamless user experiences and financial inclusion, offering services like peer-to-peer transfers and merchant payments.

Method
NayaPay
LPM Market Share
n/a
Payments
Yes
Refunds
Yes - full and partial refunds (automated)
Type
E-wallet
Local Card Scheme
Users
2M
Disbursements
No
No
Chargebacks
$25.00
Authorization currency
RKS
Authorization
speed
Instant
Recurring
No
No

Reasons for Popularity

Mobile-First Approach: NayaPay utilizes a chat-led platform similar to WeChat Pay and AliPay, targeting Pakistan’s large mobile-first youth population

NayaPay aims to provide financial services to small merchants who are often excluded from traditional banking systems. It allows merchants to accept various payment methods through a simple link-sharing process

Konnect by HBL provides digital payment solutions allowing customers to enjoy a cashless lifestyle1 The platform has over eight million customers.

Method
Konnect
LPM Market Share
n/a
Payments
Yes
Refunds
Yes - full refunds only
Type
E-wallet
Local Card Scheme
Users
8M
Disbursements
No
No
Chargebacks
$25.00
Authorization currency
PKR
Authorization
speed
Instant
Recurring
No
No

Reasons for Popularity

Government Partnerships: HBL partnered with the government of Pakistan through Konnect by HBL on initiatives like the Ehsaas Emergency Cash Program, a social safety net initiative. HBL has disbursed over PKR 175 billion to more than 12 million households

Higher Returns on Savings: HBL Konnect offers higher returns on savings (18% annually) compared to EasyPaisa and JazzCash (7-8%)