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Armenia

Armenia

Armenia
Top e-commerce industries
21.2%
Electronics
24%
Hobby & Leisure
16.7%
Fashion
Furniture & Homeware
Care Products
DIY
Grocery
Yerevan
Capital
2.9M
Population
GMT+4
Time Zone (GMT)
AMD
Currency
Armenian Dram
$5.4B
Transactions
value in 2030
21.6%
CAGR
of Digital Payments
during 2025-2030

Popularity of e-commerce payment methods

Bank Transfer
33%
Buy Now Pay Later
1%
Cash-in
11%
Credit Cards
8%
Debit Cards & Prepaid Cards
31%
E-wallet
13%
Mobile Money
13%
Others
3%

Extend your reach

Launched in 2017, Easywallet is a digital wallet offering over 800 services including utility, medical, insurance, internet, TV, mobile bill payments, and loan repayments.

Method
EasyPay
LPM Market Share
50% of population
Payments
Yes
Refunds
Yes - full refunds only
Type
E-wallet
Local Card Scheme
Users
1.5M+
Disbursements
No
No
Chargebacks
No
Authorization currency
AMD
Authorization
speed
Instant
Recurring
No
No
Notify when available

Reasons for Popularity

Wide Network of Payment Kiosks: EasyPay has almost 4000 payment kiosks installed across Armenia and Artsakh, located in public places such as parks, bus stations, pavements, state institutions, restaurants, and entertainment venues

Easywallet supports international money transfers and integration with major bank cards (Visa, Mastercard, Amex,etc.)

Partnerships and Services Expansion: EasyPay collaborates with practically all Armenian financial institutions. Features like EasyGarage consolidate car-related payments, allowing user to monitor road fines, penalties and make payments.

Modern Solutions: EasyWallet rewards users with cashback and special offers in form of EasyCoins, which can be changed to dram.

Telcell was the first company in Armenia to create an extensive network of self-service payment terminals, launching in 2007 and quickly expanding across all regions.

Method
Telcell Wallet
LPM Market Share
Payments
Yes
Refunds
Yes - full refunds only
Type
E-wallet
Local Card Scheme
Users
900K+
Disbursements
No
No
Chargebacks
No
Authorization currency
AMD
Authorization
speed
Instant
Recurring
No
No
Notify when available

Reasons for Popularity

Comprehensive Ecosystem: The company offers a wide range of services, including utility bill payments, money transfers, card-to-card transfers, online payments, QR code payments, and digital Visa cards

Extensive Network: With over 4,500 terminals and partnerships with more than 600 service providers, Telcell covers almost every corner of Armenia, including Artsakh

Integration with Public Transport: Telcell’s collaboration with Yerevan Municipality has enabled the purchase of public transport QR tickets via the Telcell Wallet app and terminals

Innovative Loyalty Program: The BON points system rewards users for transactions and activities within the app, which can be exchanged for products and services in the BON Market